Tourism Oxford, Rural Oxford Economic Development Corporation and Community Futures Oxford partner on this initiative. We followed up with the recipients to see how the grant impacted them.
Alisha Wilson, Transitions Equine Assisted Learning, said the grant funded the addition of a medicine garden and a fencing update. The garden has become both an educational and cultural feature that draws visitors, while the updated fencing has enhanced safety and aesthetics across the property. “These improvements have elevated the overall visitor experience, strengthened our ability to host programs that highlight Indigenous teachings and wellness, and a more welcoming and professional environment for guest,” Alisha said.
Since the addition of the garden and fencing, Transitions has welcomed numerous participants through their equine-assisted programs, workshops, and cultural experiences. Over the past season, more than 100 new visitors have directly engaged with the new space, whether through guided tours, wellness programs, or cultural learning opportunities. “The garden, in particular, has become a highlight for visitors looking for a deeper connection to both nature and culture,” said Alisha.
If you’re thinking of applying for the Oxford Tourism Innovation Grant next year, Alisha’s advice is to be clear about how your project will enhance the visitor experience and tie it directly to your tourism goals. “Choose a project that is both meaningful and sustainable for your business, and ensure it reflects your values,” Alisha said. “The grant not only provides financial support but also gives you the chance to reimagine how your space can welcome and inspire guests. Don’t hesitate to apply—focus on the unique experiences your business can offer and how the funding can help bring that vision to life.”
Thessaly Sammon, founder of Jarful Local Refillery, said the Tourism Grant helped bring their idea to attract customers to life. Thessaly added a Scent Your Own station and is adding workshops where people can create their own custom blend of essential oils, learn the basics of product scenting and leave with a custom scent of their own. To execute on her plan, Thessaly kept organized and worked her way through her task list, focusing on the most time-sensitive tasks first.
Thessaly said those considering applying for this grant should stay true to their ideas and business; people are always looking for authentic experiences!
Katharina Otulak of Fair/Square Inc., said winning the grant had a positive impact on her business in several ways. “The announcement itself brought attention to our store and introduced us to new customers,” she said. “The grant funds allowed us to invest in furniture and dinnerware, not only for the experience outlined in our application, but also for our plant-based cooking workshops and other in-store events.”
Katherine said the tasting events have drawn a mix of familiar faces and new visitors, helping build stronger relationships with existing customers while welcoming new ones.
Katherine said they have hosted 24 participants in two of the four proposed tasting events. They are currently planning the third for October or November. Most of the budget has been invested in furniture, dinnerware, and advertising, with some funds still set aside to promote the remaining two events.
Katherine advises those considering applying for the grant to go for it! “At first, I didn’t think an in-store experience would qualify as a tourism innovation, and I’m so glad I decided to apply. The grant has created a positive ripple effect throughout our business.”
